A conversation exploring the Buyer Process for purchasing a home, emphasizing the importance of a financial assessment and pre-approval. Rod Tietz says that when prospects first call, the process is usually the same: determine what they are looking for and how much they can afford, and secure a pre-approval letter described as the golden ticket to play. He advises interviewing multiple mortgage professionals, sharing the buyer’s general background, and referring clients to a list of his top pre-approval specialists. He also stresses that the realtor should not push decisions, that the house must feel right, and that professionalism comes from honesty, integrity, truthfulness, and ethical business.